HealthPricer.com, the leading health product merchandising network, today announces the signing of its syndicated healthcare product MarketPlace services for LifeScript, the #1 website dedicated to Women’s Health. Product search and shopping will now be easier for the 3.3 million monthly visitors to http://www.lifescript.com (source: Quantcast) as products are matched to health conditions and queries throughout the site.
LifeScript is deploying the following services, powered by HealthPricer:
- contextual search, where relevant products are matched to visitors’ query results,
- product ads, where products related to health conditions are displayed on LifeScript pages,
- a dedicated MarketPlace health product information and comparison shopping area.
“We are all consumers of health products. So it’s only logical for us to launch a product offering service for our visitors, rather than have them leave our site to perform a general search for merchants offering the products they need,” comments Brian Hogan, SVP, Marketing and Business Development, LifeScript. “One of the reasons we chose to partner with HealthPricer is that the Company only represents trusted merchants, which assures our visitors access to safe products, detailed product information and a reliable merchant service within our site.”
LifeScript is the 7th partner to join HealthPricer’s MarketPlace syndication network. This brings the total monthly unique visitor base of the partner network to over 34 million.
With this deal, LifeScript benefits by bringing new services to its users (health product information and shopping), increasing visitor retention, and creating a new revenue stream. The LifeScript.com MarketPlace is expected to go live in August, 2008.
“With LifeScript we’ve brought on board yet another top ten health site, as recognized by HitWise,” comments Michael I. Brown, President and CEO, HealthPricer Interactive. “We really like LifeScript’s broader attention to health, wellness and lifestyle as our product range covers many products which are lifestyle and wellness related.”
About LifeScript.com (http://www.LifeScript.com)
Mission Viejo, California-based LifeScript is the #1 website dedicated to Women’s Health. The company publishes daily health, wellness and lifestyle content through its flagship portal (http://www.lifescript.com) and six e-newsletters: Healthy Advantage, Diet & Fitness, Living Well with Diabetes, Daily Horoscope, Daily Reflections and Healthy Appetite. All content is written by members of the LifeScript editorial team and Medical Advisory Board.
About HealthPricer (https://www.healthpricer.com/)
HealthPricer Interactive Limited (HPC) is a leading online vertical merchandising network, focusing on the premier search category: health. The company has created the search industry’s first normalized health Consumer Packaged Goods (CPG) database. This database forms the underlying foundation for its award winning vertical product search and comparison shopping site: http://www.healthpricer.com and 7 partner MarketPlaces.
HealthPricer.com and the partner MarketPlaces deliver more precise results than general search engines, because the database is customized to categorize, and the search engine customized to search, for health products. That context-sensitive search is taken into account in working with trusted online health merchants. HealthPricer uses proprietary technologies to force merchant product information to conform to industry standard categorization and naming conventions. Subsequently, the HealthPricer.com and MarketPlace sites are the most convenient way for consumers to search for and perform side-by-side comparisons of health CPG products based on brand, health-related attributes, merchants and price.
This optimized consumer shopping experience has reciprocal benefits to advertisers. The HealthPricer database monitors and collects information on the browsing and purchasing behavior of millions of consumers using the HealthPricer search engine. This business intelligence provides insight and more effective ways for manufacturers, merchants and health services to tie advertising to relevant search.