ARLINGTON, VA, and VANCOUVER, Dec. 5 /CNW/ – Leading online health destination The HealthCentral Network (www.HealthCentral.com) today announced an agreement with HealthPricer Interactive (TSX.V – HPC), a leader in online
comparison shopping for healthcare products. The agreement will syndicate product search and comparison shopping to HealthCentral.com’s network of condition-specific web sites.
Commencing January 2008, HealthCentral.com readers will have access to an online health marketplace consisting of a co-branded health product search and comparison shopping web site powered by HealthPricer. HealthPricer’s database contains more than 300,000 OTC, contact lens, supplement and beauty products from more than 100 trusted online merchants. Searches on HealthPricer.com display the best merchants that offer the exact product match and price.
“As a pioneer in creating healthcare sites that cater to patient needs, HealthCentral.com is excited to have another way to make life easier for its users,” said Chris Schroeder, CEO and President of The HealthCentral Network. “Providing HealthCentral.com users further resources to manage their conditions is part of the company’s core mission.”
“Searching for health information on the Internet is getting more and more confusing, so consumers are turning to trusted healthcare web sites for their information needs. Adding our healthcare product database from a network of trusted merchants, and delivering a safe shopping experience to the highly respected HealthCentral network, will provide a new valuable and sticky
service to its visitors: product selection,” says Michael I. Brown, President and CEO, HealthPricer Interactive. “We have great respect for The HealthCentral Network, which already provides tremendous value to its more than 7 million unique visitors per month and are pleased to join with them on this initiative.”
About HealthCentral Network
The HealthCentral Network, Inc. (www.healthcentral.com) is a new and unique online offering, comprised of over 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in everyday and personal language people can understand and connect with at critical points in their lives. Each site provides timely, interactive, in-depth and trusted medical information (from Harvard Health among others), and connections to leading experts and thousands of people who share their related experiences and inspiration.
The HealthCentral Network recently launched personal health tools including the most comprehensive web solution for caregivers managing their communities of friends and families (www.carecentral.com). The company also produces the nationally syndicated television show, “Medical Breakthroughs with Dr. Dean Edell,” and has a library of nearly 1,000 short-form,
condition-specific videos throughout its network.
The HealthCentral Network was acquired in 2005 by Polaris Ventures, Sequoia Capital, The Carlyle Group and Allen & Company, and has built a management team that combines decades of experience in interactive media and medical, science and news journalism. The company received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and the Health Care Standard of Excellence WebAward from the Web Marketing Association.
HealthPricer.com is a leader in online product search and comparison shopping for consumer healthcare products and changes the way business is done online in favour of the consumer. Led by a team of e-commerce professionals, the Company has applied its proprietary technologies to meet the needs of North American consumers looking for easy access to a choice of products and merchants online. Covering hundreds of thousands of products from the biggest, most trusted healthcare merchants, HealthPricer is the most convenient way for consumers to search for and perform side-by-side price comparison of healthcare products based on price, brand and other health related attributes. www.healthpricer.com.